Alcohol is Not the Breakfast of Champions. So Why are We Feeding It To Our Kids?

Editor’s Note: Last year we published an interview with Lawrence Williams from the United States Healthful Food Council (USHFC) about their REAL initiative to promote healthy eating at a regional level.

Fellow USHFC board member Dr. Robert Lustig, MD, MSL recently penned an Op-Ed in The Guardian (UK) titled, “Sugar is the ‘Alcohol of the Child’, Yet we Let it Dominate the Breakfast Table.” Below is an excerpt from the original.

Dietary sugar is composed of two molecules: glucose and fructose. Fructose, while an energy source (4kcal/g), is otherwise vestigial to humans; again, there is no biochemical reaction that requires it. But fructose is metabolised in the liver in exactly the same way as alcohol. And that’s why, when consumed chronically and at a high dose, fructose is similarly toxic and abused, unrelated to its calories or effects on weight. And that’s why our children now get the diseases of alcohol (type 2 diabetes, fatty liver disease), without alcohol. Because sugar is the “alcohol of the child”. Also similar to alcohol, sugared beverages are linked to behavioural problems in children.

On average, cereal contains a whopping 12g of sugar, all added, in a typical serving. In the US, the Environmental Working Group (EWG) in 2011 identified 17 breakfast cereals marketed to children in which added sugar constituted more than 50% of calories, and 177 with 40% or more. Despite the notoriety of that disclosure, the EWG follow-up study in 2014 noted that not one of these breakfast cereals on the top 10 worst list had reduced its sugar content.

Here are two examples of the corporate ploy to ply our kids with sugar. Consider Raisin Bran. Just raisins and bran, right? There are 19g of sugar in a serving; but the raisins only account for 11g. That’s because the raisins are all dipped in a sugar solution to make them much sweeter. Second, my favourite — Lucky Charms — they’re “magically delicious”. Why are there marshmallows in the box? Because oats cost more than marshmallows. They take up room in the box, yet the company gets to charge more. A great business strategy.

The Sugar Conspiracy

But it doesn’t end there. Consider a pot of pomegranate yoghurt, which has 19g of sugar. A plain yoghurt has 7g of sugar, all lactose (milk sugar), which is not a problem. Thus, each pomegranate yoghurt has 12g of added sugar. Plus, the industry hides the sugar well. There are 56 different names for sugar; by choosing different sugars as the fifth, sixth, seventh and eighth ingredients, sugar can rapidly add up to be the dominant ingredient. The US Food and Drug Administration has promised labelling changes to abolish this practice, but the EU has yet to follow suit.

Perhaps the most pernicious danger is that of infant and toddler food. In 2015 the US Centers for Disease Control examined the nutritional information of 1,074 infant and toddler food products. It found 32% of toddler dinners, the majority of child-orientated snacks, and infant-aimed juices contained at least one source of added sugar, with 35% of their calories coming from sugar.

Don’t let your child be a loser by succumbing to corporate interests. Make sure they eat a real breakfast of champions.


The above excerpt has been reprinted from the original, courtesy of Guardian News & Media Ltd.

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